Digital Marketing is online platform For Promotion Of brands to connect With potential customer using the Internet and other forms of Digital Communication. In which includes E-mail , Social Media, and Web-Based Advertising, but also text and multimedia messages as a marketing channel. In simple language it’s also called Online Marketing . Rand Fishkin is considered the “Father of Digital Marketing”. Social Media , E – mail, Search Engine Optimization, Conversion optimization, Landing page , lead capture Graphic creation and Lead enrichment are tools of Digital Marketing. Traditional marketing is restricted by geography and creating an international marketing campaign can be hard, expensive, as well as labor-intensive. Digital Marketing Is good for Global Reach and Local Reach. Digital Marketing is easy to learn, Effective Targeting and Lower cost.
Types of Digital Marketing
(1)Search Engine Optimization (SEO)
(2 )Pay-per-Click (PPC)
(3)Social Media Marketing
(4)Content Marketing
(5)Email Marketing
(6)Mobile Marketing
(7)Marketing Analytics
(8)Affiliate Marketing
Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing.