Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is Internet-based and gives users quick electronic communication of content. Social Media allows people to interact in ways we could never imagine, how we did till now without it. It is quite easy to catch up on someone’s life through a simple message on the computer or mobile phone, even email. Social media enables communication for not only one’s personal life but also for business life.

Social media helps the people to reach the large audience and help to get the opportunities People can express their opinions. People can communicate with face to face without geographical boundaries. Increase Brand Awareness, Build Relationships and Increase Visibility. Social media also Boost Organic Visibility and Increase Website Traffic. Improve Customer Experience and Track Your Competition. Social Media Ads Enables to Target High Quality Leads.

People crave interaction and connection with other people. This is a main reason why social media has become so popular over the last decade. Via social media, brands can create opportunities to share and recognize loyal followers with special rewards and incentives. Here are the six primary categories of social media as of 2020, each with their own unique characteristics and marketing strengths:-
Social News.
Bookmarking Sites.
Media Sharing.
Community Blogs

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